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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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In the spirit of being 100% transparent about the learning processes I go through, I am going to be openly and candidly honest with everyone about how my first official launch went. I believe that’s the best way to learn–when we are all honest with one another and embrace the lessons, both good and bad.
The launch of The Photography Framework was a new beast for me, so to speak. I learned so muchthat it was sometimes overwhelming and I wanted to shut down. In order to try and retain all the lessons I was learning though, I wrote them down as the launch week progressed. That way, they were out of my brain and onto paper where I could officially process them later…and I am so very thankful I did! As many of you know, my brain works best in bullet points, so let’s jump right into the List of Launch Lessons.
More lessons may come to me as the launch week experience continues to process in my brain, but these are my main takeaways.
Thank you to all of those who have and continue to support The Photography Framework pre-launch, during launch, and post-launch. Your support means the world to this small business and small business owner. With learning and efficiency at the forefront of TPF’s values, I hope that someday in the future, if you plan on doing a product launch (or any launch really) that you can read this blog post and find encouragement, knowledge, and community. Because in a world with constant contact, the entrepreneurial life especially can feel very lonely! But I promise you–you are not alone!
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