Let’s make it as easy as possible for potential clients to say YES to your service. Here’s how.

You’re in the beginning stages of your business and you don’t have a website yet? No problem–let’s get your online storefront set up!

Your contact form is an extremely important page on your website. This is where potential clients show you that they are interested in hiring you for your services. Your goal with this form: Make it as easy as possible for them to say yes!

Have you ever heard of a call to action? It’s one of those buzzy terms that gets thrown around a lot, but then it’s not super clear on how exactly to do that… This week’s blog is very simple. It’s one way to call your audience or potential client to action: Put a link to […]

Styled shoots are a great way to expand your portfolio and target your ideal client, but unfortunately there can be a dark side to styled shoots.

I think it’s partially because I am a compulsive planner and partially because my birthday is at the beginning of the year. So my new year coincides with the new year and it is a very cleansing, evaluative time of year for me. I love starting with a clean slate with clear goals and plans […]

Branding is one of my favorite things to talk/write about. Maybe it’s because it’s sort of a “personality” of your business and ya girl is a sucker for some personality tests. I love deep-diving into understanding what attracts and repels clients based off of what I, as a business owner, put out into the world […]

In the photography world you hear a few big names when it comes to website hosts: Squarespace, Showit, Wix, and WordPress. Recently, there has been a huge push for most creative entrepreneurs to make their way over to Showit. Showit is known for its customizability and intricate templates (I am simplifying things here–Showit definitely has […]

The Photography Framework aims to equip new and newly established photographers with the knowledge and systems necessary to create efficient and profitable businesses and ultimately sustain a long-term business. The Photography Framework has broken down all the moving parts and logistics of a photography business start-up into ten consumable parts, or “frameworks.” Each of those […]

So you have established your online presence and your website is complete. But your website is not meant to be a static entity. It is meant to be updated as you grow and your work matures. Personally, I know I wouldn’t my work from three years ago representing me now! However, maintaining your website shouldn’t […]