Marketing is an overwhelming topic, especially for small business owners. Companies have entire departments dedicated to marketing, but for us solopreneurs, that responsibility, which is the lifeblood of our business, is solely ours. There are some common strategies, but the viability of those strategies has fluctuated for me based off of where my business is geographically located.

As many of you know, I did not go to school to be a photographer or a business owner. So when I started this business, it was a true leap of faith. I remember the early days when I was on fire about everything! But also nervous because I felt like I needed to be professional, but didn’t know I was supposed to collect taxes.

At the start of a business, it seems a little ironic that you need to make money, but have no money to spend on marketing in order to advertise the services of the business… It can be frustrating and leave you back at square one when it comes to brainstorming marketing tactics. Fear no more! […]