Visual branding has always played a crucial role in the success of any business. In today’s digital age,where consumers are bombarded with countless options, a strong visual brand can make all thedifference in capturing attention and standing out from the competition. As we look to the future, it’simportant to consider emerging trends and predictions in […]

This was my THIRD time shooting at Pilates Barre Lex and my FIFTH time shooting with PBL’s amazing owner, Hannah Merideth. When I say we work so well together, I truly mean it. Hannah started Pilates Barre Lex last summer and the reformer Pilates studio has been rapidly growing ever since! I attribute much of […]

Grace & Grandeur Bow Company is a velvet bow company based out of Richmond, Kentucky. “Classic, preppy, and feminine” are perfect descriptors for each handmade velvet bow.

It’s no secret…branding is one of my favorite things to talk and learn about! I love that each business can have its own unique brand, but I also love learning about how marketing and branding are so intertwined. The same marketing tactics can be used by every business, but their results can vary based off of their brand and/or service/product.

Mago Construction is a paving and asphalt company in Bardstown, Kentucky. It just so happens that Caleb works there and mentioned that I was a photographer. That brought this incredible opportunity to work with the folks over at Mago in multiple capacities.

Let’s dive into this particular one for Pilates Barre Lex, a boutique, client-centered Pilates studio in Lexington, KY. Hannah Merideth, the owner, is in the new start-up phase of her business, but marketing is one of her strengths so she has kicked behind as her doors have opened to the public!

Maybe you are on the fence about getting branding images done because you don’t know exactly how or where to use them. Well, let me help you off the fence.

Branding sessions are all you smiling at your computer, right? Hate to break it to ya, but they’re so much more than that in such a good way.

Once the shot list comes together, the rest begins to fall into place, including location selection.

Branding photos can be a little intimidating. A lot of planning goes into each session and your branding images are supposed to last you anywhere from three months to a year. So what you are wearing definitely matters because it’s what your audience will see!