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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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Two weeks ago, Caleb was at drill for the weekend, so it was just me and the kids for a few days. Sometimes during these times, it’s a challenge because there are three of them and one of me…and somehow everyone needs something at once (including myself).
As I was putting Emerson, our youngest son, down for a mid-morning nap, Huxley came into the room and asked if she could get a knife to cut herself some strawberries for a snack. I told her calmly, but sternly, No, you cannot have a knife. She’s four, for goodness sake. She can’t have a knife while unattended. Naturally, the next question out of her cute, sassy, little mouth was the epitome of toddlerhood: WHY?
I was tired, frustrated, the baby was waking up and my hard work was just going down the drain, so I just defaulted to Because I said so.
Lo and behold, that was not enough of a reason for her inquiring mind to understand. So she adamantly stood in front of me, while I was on the verge of tears and demanded, Tell me the why!
Although I like to think I explained calmly that I know she is responsible, but no one cuts themselves with a knife on purpose and I was scared she was going to do it by accident and to just please wait until I am done putting Emerson to sleep so I can come help her…I don’t think I was very calm. I was stressed because I was being pressed for a logical, thoughtful answer while I had a more pressing, immediate task in front of me, which was to get the baby to sleep.
The end of the story goes like this: a frustrated four-year-old slammed the door and stomped away; eventually, I got the baby to sleep and got said four-year-old a knife to watch her responsibly cut her strawberries.
But after I had some time to reflect, I wondered how many times I default to the JUST BECAUSE answer in my life and I realized…it’s fairly often.
Now I know you’re probably like where in the world are you going with this, Ali?
Well, when I started The Photography Framework, I made it its own brand. Why? Just because. Perhaps I had a *bit* more thought in the decision, like I really wanted to differentiate the audiences of who I was speaking to. The Photography Framework is aimed toward beginning and aspiring photographers. Ali Rae Haney is a wedding photography business, which gears its posts towards engaged couples. Both of those are two very different audiences, and I thought my message would get confusing.
But passed that explanation, I did not truly tell myself the why because I had a more pressing task in front of me, which was to get The Photography Framework off the ground and running.
So often, business decisions are made while on auto-pilot…because we have the day-to-day tasks to address immediately, rather than putting in the hard thought into the decisions that can pave the way for the future.
With that being said, I have recently taken some time to think very thoroughly through the relationship between The Photography Framework, Ali Rae Haney Photography, and any future off shoots of business that I decide to start under the Ali Rae Haney brand.
I’m not ready to give up The Photography Framework just yet because I truly feel like it has value for beginning and aspiring photographers. So I still plan on producing content for it, but it will now be combined with the Ali Rae Haney Photography blog.
Because while the audiences are different, with some concerted effort, I am still able to segment the website, the blog, and social media to speak to two separate audiences. That makes my job as a service provider and content creator much easier, and therefore, makes me able to serve my clients even better.
In the future, I will catch you over at the Ali Rae Haney website.
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