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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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Each year, sometimes twice a year, I go back through my client experience for both weddings and branding sessions and see if there are small ways I can better serve my clients. While it may not sound like a super exciting task, I actually really enjoy it! And here’s why:
Client experience is everything. From the moment that potential client inquires, I want to show them I have value and can help them with something, serve them in some way. I feel that as a service-based provider, that serving is my duty. But what if I wanted to push beyond just the service aspect of being a photographer and really show my clients that I appreciate each and every one of them?
Well, that’s why I do a little gifting throughout the process!
Throughout the wedding client timeline, I have found that there are three major turning points:
These three opportunities are perfect to seal the deal on client experience. I do this by giving gifts to my clients after each of these major turning points. But what to give? That depends on who your ideal client is! What my clients may like may not be the same as yours, but I will tell you what I gift my clients at each opportunity.
These three gifts have a few things in common:
Sprinkling gifts that appeal to your ideal client is a great way to elevate the client experience. The rule of thumb on how to plan the expense portion of this is something I learned from Katelyn James: Use 3-5% of the overall package price to budget for all gifts throughout your client experience (don’t forget to calculate packing supplies and postage!). This is the rule I use as I put together my client gifts.
If you are already gifting your clients items throughout your client experience, I would love to hear what they are in the comments below! If not, did any ideas pop into your head as you read this post? I’m curious, so comment below!
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