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For those looking to build a cohesive and consistent brand presence.
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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
Read more about me
let's whip that brand into shape
Let’s set the scene: a potential client inquires with you and you respond with your typical email—congratulations, possibly a pricing or investment guide, and a call-to-action in the form of scheduling a consultation. Two days goes by and…nothing…crickets.
So what do you do then? The same thing as the other five photographers they likely inquired with—you follow up. Possibly with a helpful resource, possibly with another call-to-action. But another two days goes by…then what?
Well, up until very recently, if I didn’t hear back from that client, that was it. I waited about a week and if I still heard nothing from them, I archived their project and simply moved on.
But not anymore.
After doing quite a bit of research on the time frame between inquiry and booking, I realized a few things:
So what do I do now?
I have just recently implemented a second and third follow up email that automatically goes out. Each CRM (Client Relationship Manager) is different when it comes to setting this up, but a quick search will allow you to determine the best way to implement the multiple follow-up system within your business!
Let's talk business.