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For those looking to build a cohesive and consistent brand presence.
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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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let's whip that brand into shape
Branding is one of my favorite things to talk/write about. Maybe it’s because it’s sort of a “personality” of your business and ya girl is a sucker for some personality tests. I love deep-diving into understanding what attracts and repels clients based off of what I, as a business owner, put out into the world and social media universe…and then tailoring that to attract my ideal client. However, it is super easy to go on autopilot when it comes to your brand, especially during the crazy busy spring and fall seasons for us photographers. Once the off-season approaches though, it’s great to re-visit your brand and give it a facelift (or makeover, depending on how much has changed for you that year). Here are a few tasks to do in the off-season to make sure your brand is still consistent with your client experience:
In case you can’t tell, I love actionable steps. None of these tasks are “intangibles.” They are real tasks from which you can see real outcomes once they are completed. Your brand should be cohesive across all platforms, interactions, and experiences. Doing these four tasks annually will ensure your clients receive consistent care across the board!
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