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For those looking to build a cohesive and consistent brand presence.
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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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let's whip that brand into shape
Let me set the scene for you:
It’s 7pm. You just finished eating dinner and slouch into the couch after a long day, ready to watch some How to Get Away with Murder and mindlessly scroll through Instagram. Then you realize…you haven’t posted on your business Instagram today…or all week…and it’s looming over your head that your audience and reach are going to diminish. So you quickly find a picture on your phone from a recent shoot and write a short, disengaging caption about the beautiful weather that day.
Have you been there before? I know I have. Which is why I have done my best to overcome that overwhelm that can so easily creep in. Here are a few tips that I use on a regular basis:
These may seem like simple pointers, but as Michael Scott says it: “KISS…Keep It Simple Stupid.” Applying these three principles when you’re experiencing social media overwhelm will help you narrow your focus and pinpoint your efforts to your ideal client only, rather than everyone on social media.
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