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For those looking to build a cohesive and consistent brand presence.
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I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
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let's whip that brand into shape
In the photography world you hear a few big names when it comes to website hosts: Squarespace, Showit, Wix, and WordPress.
Recently, there has been a huge push for most creative entrepreneurs to make their way over to Showit. Showit is known for its customizability and intricate templates (I am simplifying things here–Showit definitely has other merits as well). With that ability to personalize almost everything, comes a higher price point. With that ability to personalize almost everything, comes a steeper learning curve when it comes to learning to use the interface. When I was first beginning my business I had two limited commodities: money and time. Both of which would have been sacrificed in order for me to use Showit. Add that to the fact that I had no idea what Showit actually was…well, it wasn’t a good option for me.
Alas, I am here to tell you that Squarespace is a perfectly adequate place to host your website, and here’s why:
So, all that to say, Squarespace served me well in the beginning stages of my business. When I was overwhelmed with legitimizing my business, building my portfolio, learning how the heck to shoot in manual, and so many other things…it was nice that Squarespace was so user-friendly and quick and easy to set up. For my entire website, I sat down and designed it, wrote copy, and selected images in about a day and a half…which would not have been the case if I was designing a Showit website!
See? Still extremely professional!!
With that being said, I believe Squarespace should be seen as a starting point. As you hone in on your ideal client, your brand identity, and your client experience, I think Showit is a good platform to grow into!
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